Interview Q&A
How long have you been in business?
30 years
What is your primary product or service?
acoustic musical instruments (guitars, banjos, mandolins, violins..etc)
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
My boss got into this business 30 years ago after a successful retail music store in San Francisco (The 5th String) turned into a wholesale import opportunity. I got into this business because I love music and have a passion for how instruments are built.
How do you differentiate yourself from other businesses in your category and area?
Most importers in our line of business go to factories overseas and pick instruments to put their name brand on. We design instruments here at our office, create manufacturing processes, and partner with factories to produce instruments exactly like we designed them.
Which areas do you service?
The entire world!